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Choosing a new hairdresser and choosing a private jet hire company share a lot of similarities.

It’s a pretty bold statement to make, and now I have to back it up. OK, the links might be a little tenuous, but they do exist.

If you do an online search for ‘how to find a new hairdresser’ you might be offered some suggestions like the following:

  • Meet the expert
  • Examine their portfolio
  • Choose the most experienced professionals
  • What about price – it’s not as important as you might think
  • Do they understand exactly what you are looking for?
  • Are they open to a lasting partnership?

Still don’t get it? Let’s explore the similarities a little deeper.

Meet the expert

OK, so you’re looking for a private jet hire company, you’ve done your preliminary searches, got recommendations from friends or colleagues, read about them in a magazine, or have seen some good reviews, what do you do next?

You go to meet them, either in person or over the phone. You should know more about the person/people who you’re going to trust to take care of your needs and satisfy your demands. It’s your private jet charter and you want the experience to reflect your expectations. Are they convincing or do they sound like they’re running their business from a shed in their garden? Can they talk the talk? Do they listen to what you have to say? These are all important considerations.

That’s why getting to know the people behind the organisation is important for a successful relationship, whether that happens to be a new hairdresser or a charter partner for the best private jet experience ever.

Why private jet hire should be like a visit to the hairdresser

Examine their portfolio

If you’re willing to put them in charge of such an important experience, you’ll want to see what they’ve done in the past, and how well they’ve done it.

You’re going to want to know who they’ve worked with, what they’ve done, were they professional, flexible, open to suggestions or unusual requests, and you’ll want to know if their previous clients were totally satisfied with the whole experience.

It’s possible that their website might be full of amazing images and testimonials from clients saying the nicest of things, but how true are these claims?

Of course, if their reputation precedes them you can be pretty sure that all their claims are accurate and up to date – their reputation probably means a lot to them. But, if you want to be doubly sure, you could contact previous clients, and if they’re willing to tell all you’ll get a first-hand account of whether their claims are true, or not. Whichever way you go about it, if you’re looking to charter a private plane for a hop to Monte Carlo, or a family trip to visit the folks, you’ll want to know exactly who you’re dealing with and if they can be trusted with your hard-earned money.

Choose the most experienced professionals

The private jet business is full of companies making claims about how much experience they have, the amazing service they provide, the names they’ve worked with, and a hundred other boasts and brags. But, it’s up to you to find out if are they telling the truth or not. That doesn’t mean that you have to hire a private detective when you want to charter a private business jet, but if you want the best in the business, it’ll mean digging a little deeper.

It’s not an unfair request to ask for their credentials and their experience. If they claim to be the most experienced in the business, they’ll probably be more than happy to show you the evidence. Once you understand the depth of their experience, you’re better placed to make a more informed decision, and once step closer to the experience that you’ve been searching for.

Why private jet hire should be like a visit to the hairdresser

What about the price – it’s not as important as you might think

This is true in most walks of life, price is not the most important factor for making the right choice. How many times have you spent a lot of money on something that’s basically… well, rubbish?

When it comes to price, this is the point where all of the previous elements must come together. Only by measuring the charter company’s claims, exploring their portfolio and their testimonials, and evaluating their experience and credentials, only then can you reasonably decide whether the quoted price is good value for money, or whether it’s time to turn and walk away.

Having said that, there are still a couple of extra factors you might want to take into consideration before you commit to a final decision.

Do they understand exactly what you are looking for?

Building up a rapport with your private jet hire partner is an essential element in getting the perfect results. An experienced professional, in any industry, knows how to ask the right questions on the journey towards fully understanding the customer’s needs.

Sometimes the client doesn’t even know the right questions to ask, that’s where an experienced partner show their real worth, by offering advice and information the client didn’t even know they wanted or needed.

Are they open to a lasting partnership?

Let’s imagine that you’ve found what appears to be the perfect private jet charter company, and you don’t want to let them go… ever. But what if they’re not ready to commit? What if they just wanted your business at that particular moment, but, the next time you might need their services they’re going to be too busy to help. Not good, right?

If you need to lease or hire a private jet you’ll need a partner that you can trust, not just once, but every time. Experienced professionals who value their reputation will already have answered all of your questions and gained your confidence. The last stage in the process is creating a partnership that you know you can rely on when needed.

Creating that partnership has no easy formula, but consummate professionals understand this and will try to lead you through every stage of the process, to keep you as a valued client, now, and long into the future.

Why private jet hire should be like a visit to the hairdresser

Now, it’s time to do business

You’ve met several prospective jet charter partners, examined their portfolios, you’ve chosen the professional you feel happiest with, the price hasn’t scared you, they understand fully what you want and what you expect, and, they’ll be happy to welcome you back any time you want to come. It’s time to do business.

It may have been a strange analogy comparing your first private jet charter with choosing a new hairdresser, but the fact is, the process is pretty similar. By using the simple checklist, which equally applies to both specialists, you’ll quickly understand if the partnership matches up to your expectations.

Experienced air charter suppliers – just like the top hairstylists – will be in big demand, but if they are real professionals they will make time to listen, engage, and be flexible enough to help you solve your unique concerns.

With that, it’s time to sit back and enjoy the whole experience. Welcome on board.